In 1879, when Thomas Edison invented electric light bulb using bamboo filament in America, Daisuke Nagata started export of bamboo products to overseas from Kobe, Japan. Edison said “Genius is one persent inspiration and ninety-nine percent perspiration” Until reaching bamboo filament, Edison tried thousand times using different kind of filaments but it didn’t bother him because he was confident of his inspiration.
Nagata’s export business started with the inspiration of D.Nagata that bamboo products must be appreciated by Europeans and Americans. To satisfy oversea customers, D.Nagata made every effort to improve quality of products by investing in factories and applying various patents until Nagata Bamboo became world leader.
Since then, during the last years, carring the banner of honesty and respecting cultures of overseas business partners, D.Nagata extended its business worldwidely. We encountered all sorts of hardships, wars, great depression, earthquakes and so on, but every time we overcame and survived by in spiration of someone in the company and perspiration of his colleague members. Major dealing products change by needs of market and customers, from bamboo to automobile, from automobile to engine and for forth, but basic policy of always sticking to quality has not changed. This has been possible because D.Nagata's DNA, inspiration and perspiration, is embedded in cell of every member of the company.
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